What's the difference between plan tiers?
Developer (Free): Up to 1,000 Active User Profiles, 5,000 events/month, core psychographic profiling, JavaScript/React SDK, community support. Growth ($149/mo): Up to 25,000 Active User Profiles, full journey builder, A/B testing, real-time engagement engine, unlimited custom segments, priority support (12-hr SLA). Professional ($399/mo): Up to 100,000 Active User Profiles, advanced predictive analytics, full market intelligence, full API access, dedicated account manager, premium support (6-hr SLA). Enterprise: Unlimited profiles, dedicated infrastructure, white-labeling, custom integrations.
What AWS integrations are included in each plan?
Developer: 100 S3 exports, 1K EventBridge events, 100 SES emails monthly. Growth: Unlimited S3 exports, 100K EventBridge events, 1K SES emails. Pro: Unlimited S3 exports, 1M EventBridge events, 10K SES emails. All plans include real-time streaming capabilities and automated export scheduling.
How does ROI Attribution pricing work?
Developer: View-only attribution reports. Growth: Full Meta CAPI integration with 5,000 conversion forwards/month. Pro: Complete attribution with Meta + Google Ads + GA4, supporting 50,000 conversion forwards/month. All forwarded conversions include psychological context and attribution modeling.
What happens if I exceed my monthly limits?
Growth: $5 per additional 1,000 Active User Profiles. Professional: $3 per additional 1,000 Active User Profiles. You'll receive email alerts at 80% and 95% usage. All overages are clearly itemized on your next invoice. No service interruptions or throttling — your users keep getting served.
Can I change plans anytime?
Yes. Upgrades are immediate with prorated billing. Downgrades take effect at your next billing cycle. Existing data, profiles, and configurations are preserved on all plan changes. Annual billing saves 10% on Growth and Professional plans.