Last Updated: January 1, 2025
knXw ("we," "our," or "us") is committed to protecting your privacy and ensuring transparency in how we collect, use, and safeguard your data. This Privacy Policy explains our practices for the knXw psychographic analytics platform ("Service").
What we collect:
Lawful Basis: Contract performance (GDPR Art. 6(1)(b))
What we collect:
Privacy-First Processing:
Lawful Basis: Legitimate interest (GDPR Art. 6(1)(f)) for platform functionality; Consent (GDPR Art. 6(1)(a)) for enhanced psychographic analysis
What we collect:
Lawful Basis: Legitimate interest for system security, performance optimization, and service improvement
We use collected data for the following purposes:
Important: We NEVER sell your data to third parties. We NEVER use your data for advertising purposes unrelated to knXw services.
We share data only in limited circumstances:
We engage trusted third-party providers who process data on our behalf:
All processors are bound by Data Processing Agreements (DPAs) and cannot use your data for their own purposes.
We may disclose data when required by law:
In the event of a merger, acquisition, or sale of assets, user data may be transferred to the acquiring entity. Users will be notified via email and given the option to delete their data before transfer.
We will share data with third parties only when you explicitly consent (e.g., enabling CRM integrations like HubSpot).
While we implement industry-standard security measures, no system is 100% secure. We encourage users to use strong passwords and enable MFA.
If you are an EU resident, you have the following rights:
Request a copy of all personal data we hold about you.
Correct inaccurate or incomplete data.
Request deletion of your data. We will comply within 30 days unless we have a legal obligation to retain it.
Limit how we use your data while a complaint or correction request is being resolved.
Receive your data in a structured, machine-readable format (JSON, CSV).
Object to processing based on legitimate interests or for direct marketing.
Withdraw consent for data processing at any time (does not affect the lawfulness of processing before withdrawal).
Email us at privacy@knxw.app with your request. We will respond within 30 days.
You also have the right to lodge a complaint with your local Data Protection Authority.
| Data Type | Retention Period | Rationale |
|---|---|---|
| Account Information | Duration of account + 90 days | Service provision, recovery period |
| Behavioral Event Data | 90 days (configurable up to 365 days) | Real-time analytics, trend analysis |
| Psychographic Profiles | Duration of account + 30 days | Service continuity, profile accuracy |
| Audit Logs | 7 years | Legal/regulatory compliance |
| Billing Records | 7 years | Tax and accounting requirements |
After the retention period, data is securely deleted (overwrite + cryptographic erasure). Anonymized, aggregated data used for research may be retained indefinitely.
For privacy-related inquiries, data requests, or to exercise your rights:
Data Protection Officer (DPO)
Email: privacy@knxw.app
Mailing Address: knXw, Inc., 548 Market St, PMB 66133, San Francisco, CA 94104-5401
We aim to respond to all requests within 30 days. For urgent security or privacy concerns, please mark your email as "URGENT."
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors.
Material changes (e.g., changes in data sharing practices) will be communicated via:
Continued use of the Service after changes take effect constitutes acceptance of the updated policy. If you do not agree, you may delete your account before the effective date.
This Privacy Policy was last updated on January 1, 2025. Version 1.3. Previous versions available upon request.